Plan International Asia-Pacific wanted to create a publication for advocacy and fundraising purposes that showcased the personal testimonies of bravery, resilience and spirit of people standing up and fighting against child and early forced marriage. To achieve this, confidently communicating the most impactful stories was essential.
We began by conducting a literature review of more than 100 materials, including stories, photos and videos, before writing and editing the stories to fit the publication well. Once designed, we transformed the collection into a web-interactive product that would form the centre piece of a social media campaign, including copy and multimedia assets, to promote the new publication.
From design to launch, Rewire led the creative concept and communications for Plan International’s 2022 Asia-Pacific Girls Report – editing research to form a key thematic chapter within the report, evolving the report’s design and transforming findings into visually appealing data points.
A social media campaign with tailored graphic content worked alongside targeted media outreach during COP27, relating key report themes with global events.
We developed a new brand for the United Nations System Staff College, based on extensive client and stakeholder research.
The new brand illustrates the College’s enduring role and ethos. It puts forth a distinctive visual identity based on how partners, clients and internal stakeholders perceive the organisation.
The new brand book encapsulates the College’s uniqueness, values, voice, and brand personality. It articulates guidelines for imagery and provides guidance for communicating the brand across products and channels.
As part of the launch of Plan International’s 2021 Asia-Pacific Girls Report, we were in charge of developing a series of comics based on three young female activists empowered to make a change with the support of Plan International.
We were hired to design and proofread the annual report for the UN Resident Coordinator Office in the Pacific. The design followed the institutional identity of the organisation and essential data points were transformed into visually appealing infographics.
How can you possibly explain concepts like reconciliation, child rights and the rule of law when literacy rates are low? How do you create visually stimulating materials that make these audiences want to learn more?
Through the use of creative and bespoke designs, our information, education and communication products were able to help increase the effectiveness of public campaigns to promote justice, peace, security and reconciliation – despite a lack of words.
We worked with UNICEF South Sudan to create a series of posters highlighting society’s duty to protect and guarantee children’s rights. The use of illustrations against a blue backdrop emphasises the key messages. A limited colour palette gives visual coherence to the illustration series while following UNICEF branding guidelines.
Comics can be an important tool for spreading positive social norms. Our comics, which were designed for the UN Joint Programme in South Sudan to disseminate information on children’s rights among key duty-bearers, did just that.
The materials produced were developed with several qualities in mind, so as to attract the target audience’s interest: the material’s simplicity, familiarity, realism and attractiveness. The comics convey important messages in a way that broadens their popular appeal.