Plan International Asia-Pacific wanted to create a publication for advocacy and fundraising purposes that showcased the personal testimonies of bravery, resilience and spirit of people standing up and fighting against child and early forced marriage. To achieve this, confidently communicating the most impactful stories was essential.
We began by conducting a literature review of more than 100 materials, including stories, photos and videos, before writing and editing the stories to fit the publication well. Once designed, we transformed the collection into a web-interactive product that would form the centre piece of a social media campaign, including copy and multimedia assets, to promote the new publication.
From design to launch, Rewire led the creative concept and communications for Plan International’s 2022 Asia-Pacific Girls Report – editing research to form a key thematic chapter within the report, evolving the report’s design and transforming findings into visually appealing data points.
A social media campaign with tailored graphic content worked alongside targeted media outreach during COP27, relating key report themes with global events.
How can you possibly explain concepts like reconciliation, child rights and the rule of law when literacy rates are low? How do you create visually stimulating materials that make these audiences want to learn more?
Through the use of creative and bespoke designs, our information, education and communication products were able to help increase the effectiveness of public campaigns to promote justice, peace, security and reconciliation – despite a lack of words.
We worked with UNICEF South Sudan to create a series of posters highlighting society’s duty to protect and guarantee children’s rights. The use of illustrations against a blue backdrop emphasises the key messages. A limited colour palette gives visual coherence to the illustration series while following UNICEF branding guidelines.
Comics can be an important tool for spreading positive social norms. Our comics, which were designed for the UN Joint Programme in South Sudan to disseminate information on children’s rights among key duty-bearers, did just that.
The materials produced were developed with several qualities in mind, so as to attract the target audience’s interest: the material’s simplicity, familiarity, realism and attractiveness. The comics convey important messages in a way that broadens their popular appeal.