Rewire re-branded the identity of the “Dushanbe Counter Terrorism Process” for the Ministry of Foreign Affairs of Tajikistan in October 2022. The new brand was applied to merchandising materials and used to develop a digital campaign to disseminate the process objectives.
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We were hired to design and proofread the annual report for the UN Resident Coordinator Office in the Pacific. The design followed the institutional identity of the organisation and essential data points were transformed into visually appealing infographics.
How can you possibly explain concepts like reconciliation, child rights and the rule of law when literacy rates are low? How do you create visually stimulating materials that make these audiences want to learn more?
Through the use of creative and bespoke designs, our information, education and communication products were able to help increase the effectiveness of public campaigns to promote justice, peace, security and reconciliation – despite a lack of words.
We worked with UNICEF South Sudan to create a series of posters highlighting society’s duty to protect and guarantee children’s rights. The use of illustrations against a blue backdrop emphasises the key messages. A limited colour palette gives visual coherence to the illustration series while following UNICEF branding guidelines.
Comics can be an important tool for spreading positive social norms. Our comics, which were designed for the UN Joint Programme in South Sudan to disseminate information on children’s rights among key duty-bearers, did just that.
The materials produced were developed with several qualities in mind, so as to attract the target audience’s interest: the material’s simplicity, familiarity, realism and attractiveness. The comics convey important messages in a way that broadens their popular appeal.