We developed a new brand for the United Nations System Staff College, based on extensive client and stakeholder research. The new brand illustrates the College’s enduring role and ethos. It puts forth a distinctive visual identity based on how partners, clients and internal stakeholders perceive the organisation.
The new brand book encapsulates the College’s uniqueness, values, voice, and brand personality. It articulates guidelines for imagery and provides guidance for communicating the brand across products and channels.