Plan International Asia-Pacific wanted to create a publication for advocacy and fundraising purposes that showcased the personal testimonies of bravery, resilience and spirit of people standing up and fighting against child and early forced marriage. To achieve this, confidently communicating the most impactful stories was essential.
We began by conducting a literature review of more than 100 materials, including stories, photos and videos, before writing and editing the stories to fit the publication well. Once designed, we transformed the collection into a web-interactive product that would form the centre piece of a social media campaign, including copy and multimedia assets, to promote the new publication.
From design to launch, Rewire led the creative concept and communications for Plan International’s 2022 Asia-Pacific Girls Report – editing research to form a key thematic chapter within the report, evolving the report’s design and transforming findings into visually appealing data points.
A social media campaign with tailored graphic content worked alongside targeted media outreach during COP27, relating key report themes with global events.
We developed a new brand for the United Nations System Staff College, based on extensive client and stakeholder research.
The new brand illustrates the College’s enduring role and ethos. It puts forth a distinctive visual identity based on how partners, clients and internal stakeholders perceive the organisation.
The new brand book encapsulates the College’s uniqueness, values, voice, and brand personality. It articulates guidelines for imagery and provides guidance for communicating the brand across products and channels.