United Nations System Staff College
2021
how we helped
branding
80%
user research
20%
Our team
myriam rueda
head of asia pacific office
carmen arjona
branding lead
iria amoedo
ux lead
jenifer melgosa
visual & video artist
We developed a new brand for the United Nations System Staff College, based on extensive client and stakeholder research. The new brand illustrates the College’s enduring role and ethos. It puts forth a distinctive visual identity based on how partners, clients and internal stakeholders perceive the organisation.
The new brand book encapsulates the College’s uniqueness, values, voice, and brand personality. It articulates guidelines for imagery and provides guidance for communicating the brand across products and channels.
